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Dr. Jart Facemask 

The task at hand was to devise fresh packaging for facial masks under the Dr. Jart skincare brand, which is renowned for its distinctive and imaginative packaging, a hallmark of the brand's identity. In this vacuum forming project, I aimed to depart from the conventional approach of using vacuum-formed packaging where the container aligns closely with the shape of the enclosed object. Instead, I opted to employ the brand's facial mask mascot as the housing for a pack of facial masks. While this approach may be perceived as unconventional or disconcerting by some, it harmonizes remarkably well with the brand's character and image.


Vacuum Forming           
Dr. Jart Facemask Packaging
Spring ‘23
Pratt

Erica Han Design _ New York, NY