Fenty Beauty Lip Gloss

I was tasked with the redesign of an established package, and my choice was the Fenty lip gloss, which originally featured a mundane and conventional rectangular tube packaging. I integrated a user-friendly pull tab mechanism for effortless extraction of the lip gloss, eliminating the need for tearing or fumbling with the packaging. The packaging now incorporates an elaborate opening mechanism, which grants a sense of grandeur when unveiling the product. As a final touch, once the lip gloss is fully extended, it reveals a concealed image, enhancing the overall aesthetic appeal and interactivity of the product.

Package Redesign           
Fenty Lip Gloss Packaging
Spring ‘23
Pratt